e-Commerce should be analyzed as a Strategic Tool in order to have a competitive advantage which will allow to:
· Improve the clients’ satisfaction by means of more efficient services such as security, opportunity, quality, costs, etc.
· Improve brand name position
· Have a wide coverage and market participation
· Market intelligence: information
· Attain more sales
· Reduce business costs
· Systematize managerial processes
· Increase productivity
· Improve financial results |